Branding kit — CZ R2
A compact identity system for webdesignacademycz — crafted for Czech businesses and Prague-based projects. Includes color palette, typography, logo variants, photography style, and downloadable assets.
Brand imagery
Warm, bold, and high-contrast visuals that work across digital products and presentations.
Color palette
Primary and supporting colors with HEX and usage recommendations.
| Usage | Color | HEX | Accessibility note |
|---|---|---|---|
| Background | Dark | #0A0022 | High contrast with accent text |
| Primary CTA | Gradient | #FF00FF/#00FFFF | Use with dark text |
| Support | Accent | #1A0033 | Buttons, overlays |
Typography
Selected system fonts and recommended scales for headings, body, and UI elements.
Inter / System UI
Headings: 700 — Use for H1/H2 with letter-spacing -0.02em.
Body: 400 — Comfortable reading at 16px / 1.5 line-height.
UI: 600 — Buttons and labels, uppercase when short.
Logo & mark
Primary lockup, stacked mark, and simplified favicon variations with clear space rules.
Clear space
Minimum clear space equals the height of the logotype 'w' — apply on all placements, including digital headers and print.
Photography & imagery
Guidelines for photos: natural light, bold contrast, authentic people-first moments. Avoid over-styling and heavy filters.
Lead designer — Petra Novák
Photography direction and brand art: Petra leads imagery choices and approves all photography used in campaigns for the Czech market.
Usage guidelines
Practical rules to keep the identity consistent across touchpoints.
Download assets
Download ready-to-use files for digital and print. For bespoke packages contact our team.
Case study snapshot
Prague Studio website
Brand refresh applying R2 palette and imagery increased engagement by 28% in first month after launch.
Need a tailored branding kit?
We provide custom identity systems for Czech SMEs and startups. Let's plan your brand refresh.